Yellow

Hallmarked for its beaming presence, the color yellow allures with its illuminating essence. Associated with the more pleasant things in life, yellow kindles joy and happiness. Most prominently recognized as a cheerful and lively hue, yellow inspires positivity. With its effortless innocence, the color yellow resonates deeply with children. It’s for this reason why many toys are predominately yellow.

A Marketing No-No

Not often used by advertisers, yellow lettering is off-putting and difficult to discern. Many find that the color yellow generally fades into the background. Though it tries desperately to stand out with its neon-esque shade, yellow fails to get noticed when placed with other light tones. For the sake of sending a compelling message, marketers often opt not to use yellow in their campaigns.

Fosters Learning and Practicality

The color yellow stimulates the left side of the brain, which promotes logical thinking. It encourages us to hone in and make informed decisions. When we feel our grip on reality slipping, the color yellow reminds us that our perceptions are warped. Yellow also piques our curiosity and inspires us to pioneer novel ideas. Moreover, when we see the color yellow, it prompts us to remain practical. In essence, it keeps us grounded.

Confidence Booster

Best of all, this sunny tone bolsters self-assurance. As an upbeat and cheerful hue, yellow is inherently optimistic. When self-doubt rears its ugly head, the color yellow seeks to stop these senseless thoughts in their tracks. Seeing the color yellow has the incredible ability to turn any frown upside down. We should all aspire to be a fraction as encouraging as the color yellow.

Effective Communicator

Yellow takes audiences by storm. It captivates, excites, and charms with ease. When used at networking events, the color yellow has proven wildly effective in producing mutual collaboration. The color yellow doesn’t discriminate, which inspires others to adopt this same mentality.

Provides Clarity

When anxieties and fears become all-consuming, the color yellow provides peace of mind. It allows us to unburden ourselves and live freely. By enabling us to make sound decisions, this friendly shade breathes simplicity into complex situations. While at a crossroads, seek guidance from the color yellow. As a result, you’ll be able to bid farewell to your misgivings.

Anxiety Inducer

Oddly enough, the color yellow can also trigger uneasiness. Those who don’t enjoy expanding their mental capacities should be wary of the color yellow. Though its intentions are pure, yellow can give rise to an unhealthy amount of critical thinking. An overactive mind won’t take kindly to this effect. If you’re prone to nervousness and self-criticism, take the color yellow in small doses.

Unaffected by Emotions

Emotions and the color yellow don’t go hand in hand. Yellow relates strongly to cognizance and awareness, meaning it has no room for sappy or exaggerated feelings. It can be stern, but the color yellow doesn’t intend to intimidate. If you’re looking to divorce yourself from emotions, yellow will get you there. If you wear your heart on your sleeve, don’t go running to the color yellow. Doing so will only trigger unhealthy coping mechanisms.